A video directed by Jon Jon Augustavo with the assistance of Ben Haggerty (Macklemore) and Ryan Lewis was shot to support the release. Shooting took place in Macklemore’s hometown Seattle, and locations included several shopping outlets, such as Goodwill, Value Village and a couple smaller ones.
Both Macklemore and Ryan Lewis appear in the video sporting enormous size fur coats. One of the details which can’t possibly pass unnoticed is an authentic Delorean driven by Ryan Lewis. The song went to be platinum in early 2013, and in his official blog Macklemore wrote how grateful he was to the fans who made this happen.