Video shooting took place in New York later in the year. It was directed by music video direction group Syndrome (James Larese) and features Lou “Diamond” Phillips, Alexandra Daddario and studio “Puppet Heap”. The plot evolves around an ominous fight club for puppets where losers fall into dungeons to join the band members already suffering there. Alexandra Daddario and a pink stuffed bear are out on a quest to save their friends and defeat the evil club owner (Lou “Diamond” Phillips).
The shooting was interrupted by natural causes when hurricane Sandy attacked the Northeastern coast. The team had to wrap up, and after several days spent in New York, the band was evacuated and headed to London to finish the production. As the vocalist Dan Reynolds said, they considered themselves lucky because “we made it out with our health.”